November 20, 2012

7,000 Cupcakes for Breeders' Cup

What event could possibly need close to 7,000 cupcakes?  BREEDERS’ CUP of course!! 

A couple of weeks ago we had the honor of being named the Official Cupcake for the Breeders’ Cup which came to Santa Anita Park this year for the 2012 Championships.  Now, if you are a huge fan of horse racing you know how big of an event this has become.  Over 90,000 fans came in from all over the world to watch these incredible horses race this year in 15 World Championships and over $25 million dollars in purses!  And nothing says a celebration like having an official Breeders’ Cupcake to finish! 

A few months ago, I decided to reach out to Santa Anita Park to ask them if they would be interested in having our creations at their track as we had won the Kentucky Derby episode of Cupcake Wars and the horse races were such an amazing experience for me I wanted to be involved!   They told me about this big race coming up and forwarded my info to the Breeders’ Cup.  Luckily I received a call the very next day from an executive of the Breeders’ Cup, Peter Rotondo.  Over the next couple of months, Peter and his associate Molly visited our store to not only pick flavors, but colors, and designs for the Official Cupcake.  Finally we had it!  This years Official Breeders’ Cupcake was going to be a Blueberry LemonDrop with a cute purple flower on top to not only represent the colors of the race but also the winning flowers! 
What’s next??  Little did I know or expect an email to come in one day with a full layout of the orders that were to be delivered and set up for “the week”!  I was absolutely in shock when I opened the attachment to find an order for close to 7,000 cupcakes!!!  But as many of you know, I can do it!  I will make anything possible and I will work my butt off to make it as seamless for our client as possible.  So I went into strategy mode.  I decided we would have to close our store for the week of Breeders’ Cup to make sure we took care of them the way this elegant horse race should be taken care of (and to keep me sane).  Our deliveries started at 4:45am and some days we would end at 10pm at night for the parties.   We got to be involved with every aspect of the Breeders’ Cup events and by the end of the week, everyone knew and had tasted these cupcakes. 

Here is a look at what we did over the week:
5 days of track deliveries for the Breakfast Marquee, Draw Reception Party, Jocktails, Deliveries to both hosting hotels at The Huntington Langham and Westin Pasadena daily, Winner’s Circle Party, Mayor’s Mansion Halloween Bash, NBC Trailer deliveries, BC Corporate Trailers deliveries, Taste of the World hosted by Bobby Flay and The Taste of LA at the track.

One of my favorite events had to be the Taste of the World at The Huntington Library hosted by Bobby Flay!  There were chefs that flew in from all over the world to present a signature dish to represent one of the horse’s countries and right next to them was the official sponsor Grey Goose mixologists to compliment each chef’s meal with a signature cocktail.  We had our cupcakes in the coffee and dessert corner.  I was able to meet some of my favorite chefs including Bobby Flay, Michael Voltaggio, and David Feau. 

Another perk of becoming the Official Cupcake was the PR aspect of things.  I was so grateful when I was called to do NBC Today in LA show at the anchor desk, KTLA, HRTV and another segment of NBC at the track as well as written up in Los Angeles Magazine and a few horse magazines.  I loved representing the Breeders’ Cup for all of these and it was such an honor they asked me to go live on TV for them.  You can watch the clip from NBC here:

Now that Breeders’ Cup is over, I feel a little sad to see it go, but I am so thankful for the opportunity it gave me along with some of the most amazing people I met from the BC Corporate people, the PR agencies, the media folks, all the way to the horse owners, jockeys, and fans!  All of you made us at Goodie Girls so happy and we hope to see you all again next year for Breeders’ Cup 2013!

I would like to take this time to thank HUGELY all of my staff who put in more than enough hours to completely cupcakes, going to the events, and making everything run so smooth for us (Rebecca, Margo, Giselle, and Danielle).  I would like to thank Peter Rotondo and Molly McGill of Breeders’ Cup for believing in us and selecting us to represent BC 2012.  I would like to thanks both PR agencies and Event Planning Companies Elise Freimuth from PMK BNC, Samantha Seier from Karlitz & Company, and Greg Ball from Brener Zwikel & Associates.  And last but definitely not least, my wonderful family who always lends a helping hand whenever needed – Anthony, Steph, and Dad – THANK YOU!  You all made this such an amazing time for me and I could not have done this without each and every one of you!

Here are a few more of my favorite pix from this week: